Our Story

Deep Under Cover Clothing was founded by Scot Sier, musician/activist/designer and is an LA based company. A recording artist and performer, Scot worked with musicians from across the globe where he found kindred spirits in those who shared his ideas on the importance of protest songs for social change.

 

What began as a T-Shirt design that paid tribute to seven hundred songwriter contributors on Scot's         Soundcloud  Occupy music protest playlist, turned into a global movement set on exposing the rise of inequality in our world. Scot created the raven for the voice of a new generation of rebels and outliers who see fashion as a means to "wear your revolution".

D.U.C. believes that protest music is a powerful source of inspiration for bringing unity to our world, which is the hallmark of the Deep Under Cover clothing brand. Our crowned feathered raven represents intelligence, empathy and humor and is made to empower men and women to build a soulful one world community regardless of nationality, race and beliefs. 

About our community.

Our Facebook page the Facebook Deep Under Cover and our Soundcloud Playlist are active sites where our customers, bands and collaborators hang out to listen to music, read about activism and bands that are making socially conscious music.  So, come and join us, we would love to see you post and contribute. 

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